Simon Sinek: How Great Leaders Inspire Action

posted Jul 11, 2010, 10:58 PM by Paul Ketko   [ updated Jul 22, 2010, 4:40 PM by Paul Ketko ]
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio and more links